13 Jul

Keep It Simple, Stupid.

The energy crisis, unfortunately, is very complicated. Lots of threads to the conversation, lots of points of views, lots of ideas for solutions, lots of special interests trying to hold onto their piece of the pie.

All the more reason that we need one simple organizing idea to help steer our course: There is no future in oil.

Does that phrase contain all the solutions? No.

Does it answer all the questions? No.

But it is true. That is it’s magic.

And at one level or another, if you say it enough, even people who aren’t completely convinced will have that message stuck in their heads. Remember “death panels”? That phrase created a huge impact on our nation’s psyche and it wasn’t even true. And the sad part is that those who tried to repudiate it actually helped imprint the message.

Some of us progressive sorts have a tendency to be complex, nuanced, multi-dimensional, able to hold ambiguity.

But if we continue to be complex, we will lose.

So, K.I.S.S.

There is no future in oil.


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